Welcome to “Designed in California” by Sarah Brody, LLC

Thanks for visiting! Explore our new, growing site—a living document—to learn more about us, our partners, our work, and our design philosophy.

Markers

Tombo Markers (Made in Japan)

Please make sure to visit our other design“channel”—Design Notes—a new inspirational resource focused on all things design.

Pinterest—A picture is worth more than a 1000 words

Pinterest. New to this.

“A picture shows me at a glance what it takes dozens of pages of a book to expound.”

—Ivan Turgenev

Since I’ve started to use Pinterest (upon invitation only) a couple weeks ago the adage “A picture is worth a thousand words” couldn’t be more true since Pinterest made its debut not too long ago. The phrase stems from an article by Fred R. Barnard in the advertising trade journal Printers’ Ink, promoting the use of images in advertisements that appeared on the sides of streetcars.[1] The December 8, 1921 issue carries an ad entitled, “One Look is Worth A Thousand Words.”. It refers to the notion that a complex idea can be conveyed with just a single image, or, in the case of Pinterest, through contextual collages of images, or, so-called [mood] boards, that display images (or objects) in a composition of the choice of the mood board creator to share he look and feel of ideas, concepts, etc.

Sarah Brody’s Pinterest Board.

Sarah Brody’s Pinterest Board.

In fact, there are so many possibilities (a thousand) how Pinterest can help you to share your point of view, the look and feel of your life and your aspirations, without the need to write an essay, or a biography. Looking at other people’s “pins” and “boards” is the kind of experience you have when being invited to someone’s home and get a glimpse of the home owner’s coffee table books or book spines of their library and the tchotchkes that may be present as well, bookends and the like: you immediately can “read” that person and the overall experience convey’s that person’s mindset, taste, and aspirations.

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to share things they have or would love to have, plan their garden’s landscape design, decorate their homes, and organize their favorite recipes.

You can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. Best of all you can “re-pin” your discoveries of other people’s boards.

Get started here

Designing the Creative Societies of the Future

ANDREAS HIRSCH invited me early 2010 to contribute to the Designing the Creative Societies of the Future publication.

Designing the Creative Societies of the Future

Designing the Creative Societies of the Future Publication with Sarah Brody’s contribution

The publication is both part and symbol of the changes under way: Many great minds have freely contributed and shared their thoughts for this publication, many fine photographers have made their images available on Flickr under a Creative Commons license, thus allowing us to use them here. And, looking at the ideas and concepts discussed here, we surely stand—as always—on the shoulders of many others. We draw from the cloud and strive to be giving at least something back to it, when we hand this book freely out to those interested and make it available online under a Creative Commons license. Hoping it to proof to be inspiring and encouraging to the creative communities to actively shape the future of the web together.
—Andreas Hirsch

Die Publikation ist sowohl Teil als auch Symbol fuer die bevorstehenden Veraenderungen: Viele grosse Geister haben freimuetig dazu beigetragen und ihre Gedanken fuer diese Publikation mit uns geteilt, viele grossartige Fotografen haben ihre Bilder auf Flickr unter einer Creative Commons-Lizenz zur Verfuegung gestellt, sodass wir sie hier nutzen konnten. Und was die hier diskutierten Ideen und Konzepte betrifft, so stehen wir—wie stets—auf den Schultern vieler anderer. Wir schoepfen aus der Wolke und sind darum bemueht, zumindest ein wenig wieder dorthin zurueckzugeben, wenn wir diese Publikation kostenlos an alle Interessierten verteilen und es online unter einer Creative Commons-Lizenz verfuegbar machen—in der Hoffnung, dass es sich fuer die Creative Communities als inspirierend und ermutigend erweisen moege, aktiv und gemeinsam die Zukunft des Webs zu gestalten.
—Andreas Hirsch

CONTRIBUTORS:

Andre LemosAndrea Goetzke |Andreas Hirsch |Annalisa Pelizza |Armin Medosch |Convention |Cory Doctorow |David Linderman |David Sasaki |Derrick de Kerckhove |Eric Steuer |Fernanda Romano |Gerin Trautenberger |Heinz Wittenbrink |Howard Rheingold |Jimmy Wales |Joichi Ito |José-Carlos Maiategui|Oliviero Toscani |Patrick Dax |Sarah Brody |Sonja Bettel |Steve Rogers |Tassilo Pellegrini |Tim Bernes-Lee |Tina Midtgaard |Workshop

Links:

CIS on Flickr
Creative Industries Convention (CIS) 2010

Creative Industries Styria Video:

Enchantment: The Art of Changing Hearts, Minds, and Actions

Guy Kawasaki wrote an enchanting book about the art of adding the magic touch to transform experiences, relationships, and things—in life and work.

Guy and I spent the last couple months collaborating on his upcoming book Enchantment: The Art of Changing Hearts, Minds, and Actions

(Get it now…).

I am humbled about how many minds, hearts and actions it takes to create a book like this one. Once the book comes out next spring (2011), readers can find out and read in Guy’s very own “badass” words—please pardon my French, this is a word I picked up from Guy—about my contributions to this wonderful book and its book cover design.

Enchantment: The Art of Changing Hearts, Minds and Actions

Enchantment: The Art of Changing Hearts, Minds and Actions

Book cover design (by Sarah Brody) with wonderful quotes (below):

“Guy’s book captures the importance — and the art — of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.”
— Sir Richard Branson, Founder of the Virgin Group

“Read this book to create a company as enchanting as Apple.”
— Steve Wozniak, co-founder of Apple

Enchantment book cover design and butterfly photo by Sarah Brody (with Guy Kawasaki and Penguin)

Enchantment book cover design and butterfly photo by Sarah Brody (with Guy Kawasaki and Penguin)

“You feel it when you drive a BMW, touch an Apple iPad, walk into a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands.”
— Robert Scoble, Rackspace Videoblogger

“Kawasaki provides insights so valuable we all wish we’d had them first.”
— Robert B. Cialdini, author of Influence: Science and Practice

“Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.”
— Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University

“Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this.”
— Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business

“The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People.”
— Michael Gartenberg, Research Director, Gartner

A view behind the scenes—picking the right colorscheme…

Kawasaki LaFosse Butterfly (The Original)

Picking the color palette for the book cover.

Origami Kawasaki Butterfly by Michael LaFosse. Photo by Sarah Brody

Cloud Computing: MobileMe

About:

MobileMe Box

MobileMe Box

Sarah Brody collaborated with Apple’s Web development team and the iPhone development team as Creative Director and Hiring Manager for Apple’s major Website redesign of .Mac which at launch in 2008 was rebranded as MobileMe.

MobileMe is Apple’s Internet service that delivers push email, push contacts and push calendars from
the MobileMe service in the “cloud” to native applications on iPhone™, iPod® touch, Macs and PCs. MobileMe also provides a suite of elegant, ad-free web applications that deliver a desktop-like experience through any modern browser. MobileMe applications include Mail, Contacts and Calendar, as well as Gallery for viewing and sharing photos and iDisk for storing and exchanging documents online.

Contributions:

  • Founding Core Design Lead for initial product conception for both .Mac launch (2002) and MobileMe launch (2008). Reporting to executive management.
  • Creative Director and Hiring Design Manager for cross-functional team of Editors, Design Leads and Production Artists and User Interface Engineers.
  • User Experience and Interaction Design, Visual Interface Design, User Interface “Language, Look & Feel”, Icon Design and Branding (Logo, Application Icon Design).

Related Links:


MobileMe: Sign In View

MobileMe Sign In

MobileMe Sign In




MobileMe: Mail

MobileMe Mail for Desktop, iPad and iPhone

Beautiful, ad-free email that’s in sync with all your devices. Photo: courtesy of Apple, Inc. © Apple, Inc.




MobileMe: Mail View

MobileMe: Mail Interface

MobileMe: Mail application shown in Safari




MobileMe: Dock

MobileMe: Dock

MobileMe’s applications can be accessed via a dock that is evoked by the cloud icon on the top left side of the toolbar.




MobileMe: Calendar Day View

MobileMe Calendar: Day View

MobileMe Calendar: Day View. Calendars can be kept up to date across all your devices and shared with others.




MobileMe: Calendar Month View

MobileMe Calendar Month View

MobileMe Calendar: Month View




MobileMe: Gallery Application for the iPhone

MobileMe Gallery Application for the iPhone

MobileMe Gallery Application for the iPhone




MobileMe: Gallery Application — Carousel View

MobileMe: Gallery Application — Carousel View

MobileMe: Gallery Application — Carousel View




MobileMe: Gallery Application — Mosaic View

MobileMe: Gallery Application — Mosaic view

MobileMe: Gallery Application — Mosaic View




MobileMe: Gallery Application — Grid View

MobileMe: Gallery Application — Grid View

MobileMe: Gallery Application — Grid View

Final Cut Studio: Professional Post Production

About:

Final Cut Studio® tightly integrates Final Cut Pro®, Motion, Soundtrack® Pro, Color and Compressor. Final Cut Studio features Final Cut Pro 7 which expands Apple’s ProRes codec family to support virtually any workflow and includes Easy Export for one step output to a variety of formats and iChat® Theater support for real-time collaboration.

Contributions:

  • Design Lead of patent pending core features. Reporting to executive management.
  • Creative Director and Hiring Design Manager for cross-functional team of Design Leads, Print Designers and Production Artists, User Interface Engineers and Post Production Professionals.
  • User Experience and Interaction Design, Visual Interface Design, User Interface “Language, Look & Feel”, Application Icon Design and Branding. Creative Direction for Asset Libraries and Templates for Motion, DVD Studio Pro and other FCS products.

Related Links:

Issued and Pending Apple Patents:


Final Cut Studio: Screenshots

Final Cut Studio

Final Cut Studio




Final Cut Studio: Motion, FinalCut Pro, DVD Studio Pro, Soundtrack Pro

Final Cut Studio

Final Cut Studio

Logic Studio

About:

Logic Studio is a complete set of professional applications that lets you write, record, edit, mix, and perform. It’s also the largest collection of modeled instruments, sampler instruments, effect plug-ins, and audio loops ever put in a single box. So it’s easy to get amazing sounds and amazing-sounding recordings. Now you can tackle any stage of your project yourself — without losing your inspiration along the way.

Contributions:

  • Design Lead to rebrand and redesign acquired product (EMagic). Reporting to executive management.
  • Creative Director and Hiring Design Manager for cross-functional team of Design Leads, Print Designers and Production Artists, User Interface Engineers and Post Production Professionals.
  • User Experience and Interaction Design, Visual Interface Design, User Interface “Language, Look & Feel”, Application Icon Design and Branding.

Related Links:


Logic Studio: Screenshots

Logic Studio

Logic Studio

Mood Boards for Apple-designed Themes and Templates

About:

Sarah Brody collaborated with Apple’s Graphic Design teams to lead the Creative Direction of Apple-designed themes and templates for books, websites, DVD menus as well as for Motion Graphics asset libraries.

A mood board is a type of poster design that may consist of images, text, and samples of objects in a composition of the choice of the creator. Sarah Brody uses mood boards to develop her design concepts and to communicate to other members of the design team. Below are a few examples for distinct design directions.


Mood Board Example: Minimalist

Mood Board Example: Casual Contemporary

Mood Board Example: Casual Contemporary

Mood Board Example: Casual Contemporary




Mood Board Example: Moleskine Notebook

Mood Board Example: Moleskine Notebook

Mood Board Example: Moleskine Notebook




Mood Board Example: Neo Traditional

Mood Board Example: Neo Traditional

Mood Board Example: Neo Traditional




Mood Board Example: Industrial Design (Classic)

Mood Board Example: Industrial Design (Classic)

Mood Board Example: Industrial Design (Classic)