Guy Kawasaki wrote an enchanting book about the art of adding the magic touch to transform experiences, relationships, and things—in life and work.
Guy and I spent the last couple months collaborating on his upcoming book Enchantment: The Art of Changing Hearts, Minds, and Actions
(Get it now…).
I am humbled about how many minds, hearts and actions it takes to create a book like this one. Once the book comes out next spring (2011), readers can find out and read in Guy’s very own “badass” words—please pardon my French, this is a word I picked up from Guy—about my contributions to this wonderful book and its book cover design.
Enchantment: The Art of Changing Hearts, Minds and Actions
Book cover design (by Sarah Brody) with wonderful quotes (below):
“Guy’s book captures the importance — and the art — of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.”
— Sir Richard Branson, Founder of the Virgin Group
“Read this book to create a company as enchanting as Apple.”
— Steve Wozniak, co-founder of Apple
Enchantment book cover design and butterfly photo by Sarah Brody (with Guy Kawasaki and Penguin)
“You feel it when you drive a BMW, touch an Apple iPad, walk into a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands.”
— Robert Scoble, Rackspace Videoblogger
“Kawasaki provides insights so valuable we all wish we’d had them first.”
— Robert B. Cialdini, author of Influence: Science and Practice
“Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.”
— Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University
“Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this.”
— Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business
“The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People.”
— Michael Gartenberg, Research Director, Gartner
A view behind the scenes—picking the right colorscheme…
Picking the color palette for the book cover.
Origami Kawasaki Butterfly by Michael LaFosse. Photo by Sarah Brody